Matt and Jon talk with Jared Gibson, LinkedIn expert and co-founder of Outworks, to discuss the development of social media strategy.
On this episode of Mining for Gold, Matt and Jon talk with Jared Gibson, LinkedIn expert and co-founder of Outworks. They discuss their experience working with Outworks and the importance, process, and challenges of including a social media strategy in online branding efforts. Matt and Jon also share their exploration of the social media landscape, and Jared outlines the hows, whys, and rewards of developing a presence on LinkedIn.
Find Jared Gibson on LinkedIn: https://www.linkedin.com/in/jaredoutworks
Get a free Notion template and launch your Founder-Led Content Engine with Outworks: https://www.outworks.io/founder-led-content-90-day-challenge
Check out Jared’s podcast Business is Bullsh*t on YouTube, Apple, Spotify, or wherever you get your podcasts.
Jon's Info:
JG@grarate.com
GRARate.com/JGoldman
Matt's Info:
MK@grarate.com
GRARate.com/MattKennedy